Orlen Oil is a leading manufacturer of lubricants in Eastern Europe. Hence, our presence at the most prestigious international trade exhibitions. In August, Orlen Oil is attending two important events: Elmia Lastbil fair for the road haulage and transport sector in Sweden and Automechanika in Moscow.
Each of them attracts far over 30 thousand people visiting manufacturers from such sectors as: vehicles, industrial machinery and related sectors: producers of car parts, electronics or lubricants. This is a great opportunity for the company to promote its products and make new business contacts.
Our growth strategy on foreign markets involves increasing the importance of export sales in the company's activity. This means heightened engagement of our resources in building our distribution, sales and marketing activities abroad.
“We see fairs as an opportunity to stress our ambitions more strongly and mark our presence on foreign markets. We are focused primarily on building a distribution network for our products, also in the countries in which we have not been present yet. We have had considerable experience with trade exhibitions across the globe. I am convinced that our participation in these fairs will allow us to present professionally our brand to a broader audience, including non-European clients” – says Leszek Trzepla, Director of Export Department.
In September, we are planning to partake in Frankfurt’s Automechanika fair.