Ursus, a leading manufacturer of tractors and agricultural machinery joins forces with the ORLEN OIL company, a leader in the oil industry in Poland, within the scope of marketing and commercial cooperation.
This alliance of the two companies with Polish capital is aimed at mutual promotion of brands and sales support. Both companies focus on development supported by conducting joint promotional actions, mutual use of image in campaigns, presentation of products during joint events and industry events.
The progressing development of the agricultural machinery market inspires us to improve and extend our offer to include modern lubricant products dedicated to this industry. The adjustment of offer under ARGO brand to farmers' expectations and quality assurance confirmed by the leading manufacturer of modern tractors and agricultural machinery will certainly constitute an obvious advantage of the ORLEN OIL offer.
'I believe that the cooperation which we have just started will soon translate into measurable marketing results for both companies.' – said Karol Zarajczyk, President of Ursus SA. – 'The conclusion of this agreement is an effect of implementation of our carefully planned strategy of restoring a modern brand, which Ursus has become. These are the actions that we call “a new era” in the promotion of the quality of the products we offer' — he added.
The state-of-the-art technology used in PLATINUM Agro oils, products intended for the agricultural industry, ensures safety of machinery and devices used in agriculture in diverse and very often harsh conditions. Excellent lubricating properties translate into savings related to extended oil change intervals and lower fuel consumption.
'Both ORLEN Oil and URSUS have a very strong position in their areas of operation. Each Polish farmer knows both brands very well. Joint activities with Ursus offer an opportunity to strengthen our position on the domestic market. Both companies have great ambitions and necessary potential to become an important partner for the agricultural business not only in Europe but also outside of it.' — commented Marcin Gralewski, President of ORLEN OIL.
'I am convinced that the cooperation with Ursus in the area of marketing will allow us to present a comprehensive offer to modern farmers. Therefore, “dobre, bo polskie” (good because it's Polish) will in this case stand for the top quality of the proposed products.' – added Sebastian Żywczyk, Sales Development Manager of Moto ORLEN OIL Sp. z o.o.
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The activity of the ORLEN OIL company, which operates within the ORLEN S.A. Capital Group, covers complex production and distribution of lubricants. The Company specializes in production and distribution of top class oils and lubricants for industry and automotive branch. Orlen Oil products include, i.a. top quality oils for automotive industry — PLATINUM, ORLEN OIL and ULTOR oils for truck and bus engines. The highest quality of the products offered by ORLEN OIL is confirmed by approvals of well-known manufacturers of cars (i.a. Mercedes-Benz, Volkswagen, Volvo, BMW, MAN, MTU, Deutz, Cummins, Renault) and industrial machinery (Flender, Parker Denison, Siemens, Bosch Rexroth, MAG Cincinnati, SKODA Power, Alstom).
URSUS S.A. represents 120 years of developing Polish agriculture mechanization, gaining experience and maintaining industrial traditions on the basis of domestic capital. Our machinery has been used by many generations of Poles. The Company specializes in production and sale of tractors and agricultural machinery. The Company's principal idea is to manufacture various machines and devices with European quality and good price. Ursus S.A. is the only company from the agricultural machinery segment listed on the Warsaw Stock Exchange. It has manufacturing plants in Lublin, Dobre Miasto and Opalenica. URSUS S.A. products meet the expectations and needs of all generations of farmers by combining excellent tradition with modernity and high quality.