From the left: Magdalena Cichoń, Michał Bębenek
November 22, 2012, at the Warsaw Isuzu dealer’s, the first prize was awarded in the competition for Platinum advertising slogan. PLATINUM – FEEL THE POWER is the winning slogan chosen by the jury from all those received. The keys to the special ISUZU D-MAX pickup were handed to the lucky winner by Michał Bębenek, the rally vice-champion of Poland.
All one had to do to take part in the competition was to buy any promoted PLATINUM oil at PKN ORLNEN or BLISKA filling stations all over Poland and then finish the slogan starting from “Platinum…” and text it to the number given.
Ms. Magdalena Cichoń, the winner, fills her car at ORLEN stations and uses PLATINUM products everyday. She took part in the competition by chance. She went to the station to get a 1-litre bottle of oil to top up in her car. It took her less than an hour to invent the slogan, and to hear that she had won the competition was a big surprise to her.
I still cannot believe I have won this beautiful car. I am well familiar with the brand as my dad uses a car with an ISUZU engine and it has been running smooth for years – said Magdalena during the award ceremony.
Dawid Niedojadło ORLEN OIL Operational Marketing Manager, hosting the award ceremony, said that the winning slogan PLATINUM – FEEL THE POWER fits perfectly to the company’s marketing policy and aligns with the latest PLATINUM MaxPower product line.
Ms. Cichoń is an English translator and has just started working for one of the companies in Brussels. She translates online games. She likes word plays and is, as she calls that, an amateur copyrighter. She also collects Zippo cigarette lighters and loves travelling by car.
The prize award ceremony was also attended by the representatives of Platinum Oil and ISUZU.
In July 2012, ISUZU Automotive Polska officially recommended Platinum oils as the top-quality products for use in the cars sold by the Japanese company. Innovation, reliability and excellent quality are the synonyms of the products of both companies. Mutual cooperation and support in the activities of the companies will be beneficial to both of them.