Products from ORLEN OIL automotive portfolio will be available through the Polish network of authorised Kia dealers with 73 sales locations. The companies have signed an agreement for the long-term trade and marketing cooperation.
Under the agreement, Kia Motors Polska will introduce PLATINUM PRO products as the recommended ones in the network of authorised Kia dealers and will take actions to promote them.
PLATINUM PRO are the most advanced products in ORLEN OIL range, designed specifically for Authorised Service Centers. High quality of products from this range is appreciated by leading players on the automotive market, which is confirmed by the partnership with Kia – says Robert Staniszewski, Domestic Sales Manager Automotive Products
The cooperation between ORLEN OIL and Kia involves not only the distribution and promotion of engine oils. PLATINUM will also become a technology partner and a naming rights sponsor of the Polish Kia Picanto Racing Championship – KIA PLATINUM CUP.
The cooperation between car and oil manufacturers is natural for us since, thanks to such cooperation, both parties can improve their products. I am really glad that we have started to work together and share experiences with such a recognized partner on the oil market as ORLEN OIL – says Wojciech Szyszko, Managing Director Kia Motors Polska. Our cars are highly trusted by Polish motorists and the customers of KIA Motors Polska service need to be sure that the engine oils used in their cars are of top quality. It is therefore obvious to us that we have to cooperate with a very strong and recognisable partner on the Polish market, and the products offered by ORLEN OIL, including the PLATINUM PRO line, meet the requirements of the strictest standards. They are produced not only with the use of the most recent technologies but, in addition to that, the entirety of production processes is also covered by a quality management system compliant with international standards.
And all that for our customers to ensure the perfect and reliable protection of every engine in any Kia car. I am convinced that the cars purchased from our dealers will put on millions of miles running trouble-free with PLATINUM oils – concludes Wojciech Szyszko.
Collaborating with Kia is an important element of our trading strategy – says Robert Staniszewski, Domestic Sales Manager Automotive Products ORLEN OIL. Both, Kia Motors Polska and ORLEN OIL have a strong market position. Every Polish driver knows those brands very well. Joint actions are an opportunity to further strengthen them. I believe that the cooperation we have initiated will turn into tangible commercial and marketing gains for both companies – adds Robert Staniszewski.
For nearly a decade, Kia cars have held a very strong position on the Polish market. In 2017, more than 23,300 cars were sold to customers with the Kia logo on the hood. Thus, the Kia brand scored a very high, 7th place among all importers in Poland. Modern design and devotion to proven solutions in petrol and diesel engines is what helps the brand win recognition among motorists.
ORLEN OIL is a part of the ORLEN Capital Group, one of the largest energy companies in Europe. As a leading manufacturer and distributor of lubricants for automotive, agriculture and industrial solutions, thanks to a wide range of products, it is able to satisfy the needs of all consumers, both individual and corporate, nationwide and on 55 export markets.